What is Customer Lifetime Value ( CLTV) & why it’s important?

Jump to: Introduction: In today’s highly competitive business landscape, it’s more important than ever for companies to understand and optimize their customer lifetime value (CLV). CLV is a metric that represents the total value a customer will bring to a business over the course of their lifetime. By understanding and increasing CLV, businesses can improve… Continue reading What is Customer Lifetime Value ( CLTV) & why it’s important?

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17 Digital Marketing Interview Questions

For freshers few digital marketing interview questions, who’s applying for digital marketing executive roles will determine your chance of get hired. A few questions in the digital assessment discussion will impact the chances you cracking it. Digital marketing is now one of the fast growing field. As a fresher who is appearing for interview you… Continue reading 17 Digital Marketing Interview Questions

Digital Analytics in digital Marketing

Google Analytics for data analytics

What is digital/data Analytics? Here is the brief intro that answers the question “What is data analytics?” and the below discussion will help you to understand about conversion rate formula Digital analytics is the analysis of qualitative and quantitative data from your business. The competition to drive a continual improvement of the online experience that… Continue reading Digital Analytics in digital Marketing

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Facebook Ads – Guide

Facebook is the most targeted advertisement platform to reach the potential audience. Here you can learn the history of Facebook and a complete guide about how to create Facebook ads to promote & improve your business and also benefits of facebook ads. History of Facebook & Introduction to Facebook Ads: Let’s start with the history… Continue reading Facebook Ads – Guide

Google ads

Google ads still rules an digital ads space. The chapter is all about learning of google ads – introduction, campaign outline, google keyword planner, targeting, analysis and optimization. Before going to learn about google ads, you have to know about the history and evolution of google ads Google Ads History Initally Google’s advertising program is… Continue reading Google ads

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Introduction to Traditional Marketing vs Digital Marketing

What is digital Marketing? Digital marketing is an effort which basically communicates/distribute a message to help people form an opinion about a product/service on digitally connected devices such as mobile phone, computer, etc. We shall know about traditional marketing vs digital marketing too under this topic. Digital marketing contains search engine marketing (SEM) , Search… Continue reading Introduction to Traditional Marketing vs Digital Marketing

Ultimate Guide on Quora for Creating Campaigns

In this chapter we are going to learn Quora ads manager for creating campaigns. Quora is the world’s largest questions and answers platform. User can ask question, answers questions, read answers, up-vote answers and comment on the answers. Quora has became the largest Q&A platforms overtaking yahoo answers and other forums. Recently quora launched self… Continue reading Ultimate Guide on Quora for Creating Campaigns

Ultimate Guide on Creating LinkedIn ad campaigns

In this chapter we are going to learn How to do ads on LinkedIn. First of all, LinkedIn is the largest professional social network in the world. One of the biggest challenges of other social networking sites such as quality, authenticity & user intent is addressed by LinkedIn. That’s the reason i believe advertising cost… Continue reading Ultimate Guide on Creating LinkedIn ad campaigns