Category: Google Ads

Google ads still rules an digital ads space. The chapter is all about learning of google ads – introduction, campaign outline, google keyword planner, targeting, analysis and optimization. Before going to learn about google ads, you have to know about the history and evolution of google ads Google Ads History Initally Google’s advertising program is… Continue reading Google ads

How to optimize Search ad campaigns Maintaining search ads is awesome. Before you start how to optimize  search campaigns, you should know about the metrics that leads to attain the goals of your campaigns. Track & Monitor Tracking and analyzing things is one of the reasons digital marketing has became a thing. It is ridiculously… Continue reading How to optimize google search ad campaigns with metrics

How to create ad group What is ad groups? Ad Groups are the sub-campaign units. Ad Groups control how targeting works and other closer things. You can have multiple ad groups within the campaign. Let’s see how to create new ad groups in display campaigns. How to create an ad-group in google display campaign? To create… Continue reading Definite Guide to Google Display Ads – Ad group Creation

How to create a Display Campaign Create a skeleton Campaign  Create Ad Group & Add targeting Create a display campaign is a very difficult process. A campaign is like a car engine. You need to put right things in right place. Unless, it won’t work in your favor. So to help you on this, I… Continue reading Definite Guide to Google Display Ads – Campaign Creation

Display Ads Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude in targeting. Display Ads Exclusions: Why should you use? Option to exclude some part of audience is… Continue reading Definite Guide to Google Display Ads – Exclusions

Similar to google search ads , there are number of display ads bidding strategies also available. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa, maximize conversions, Enhanced cost per click (ECPC). One bidding which differs view able CPM. Why should you… Continue reading Definite Guide to Google Display Ads – Bid Strategies

Ultimate guide to creating ad creatives in google display network Why display ad creative is important Display Ads creative are kinda deal in display networks!Imagine you can run thousands of billboard ads across a country. Imagine you can change whatever creative ads you’d like to test with real audience. Seem impossible, that are the exact… Continue reading Definite Guide to Google Display Ads – Ad Creative

Ultimate guide to setting up Targeting in Display Ads Display ads targeting is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new users. The worlds most effective ad channel for high intent is google search. This is due to the inherent nature of the search engines. The relevant… Continue reading Definite Guide to Google Display Ads – Targeting

Let’s put together a great search campaign which would deliver a above benchmark performance. Assuming,you’re familiar with of ad copy creation, ad extensions, bid strategy, keyword grouping, and negative keywords.Now lets see the best practices for search ads to setting up a campaign to improve the potential traffic & conversions. Best Practices for search ads… Continue reading Definite Guide for Creating google search campaigns – Best Practises