Category: Digital Marketing

In this chapter we are going to learn how to optimize Facebook ads. As said in the previous chapter, Ad creative is single , most important factor. It can bring down cost per impression, cost per click , cost per conversion , etc. Bottom line is ad image is very important and let’s see how… Continue reading How to optimize Facebook ads

In this Chapter we are going to learn How to Optimize Facebook Campaign. So now, you know how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes. So let’s see how you can analyze / retrospect/postmortem the performance of the campaign and get actionable… Continue reading How to Optimize Facebook Campaign

In this  chapter we are going to learn how to create facebook ads. Facebook is one of the powerful entity in the digital marketing. One of the reason i think is the scale. If you nail the targeting right, Facebook offers an amazing way to scale digital marketing. When it comes to scaling ads (… Continue reading How to create Facebook Ads Campaign – The Ultimate guide

In this chapter we are going to  learn about behavioral targeting in Facebook ads. But before that we have to know what is behavioral targeting. What is behavioral targeting? Facebook Behavioral targeting determines the high probability of a user interest. It is something based on the user’s internet history, search history, recent purchases. Also, based… Continue reading Ultimate Guide to Facebook Ads – Behavior Targeting

In this chapter we are going to  learn about Demographics targeting in Facebook ads. But before that What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The study contains things that can segment people in larger size. The core elements in the demographics is… Continue reading Ultimate Guide to Facebook Ads – Demographics

In this chapter we are going to learn about various targeting options available in Facebook ads to achieve your goals. Lead generation is one of the critical outcome of the digital marketing. Above all lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little… Continue reading Ultimate Guide to Facebook Ads – Targeting Explained

Here’s the only guide you’d required on Facebook interest targeting. This article explains the targeting options available on the Facebook ads manager. But before that What is interest targeting? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association (… Continue reading Ultimate Guide to Facebook Ads – Interest Targeting

In this chapter we are going to learn about the Facebook ads basics and help us to understand how does Facebook Ad works. Facebook ads is one of most efficient advertising platforms in social media. So now lets starts with the Facebook ads basics and learn more about the types of Facebook ads Facebook Ads… Continue reading Ultimate Guide to the Facebook – Getting started with the basics