Ultimate Guide to Facebook Ads – Behavior Targeting

In this chapter we are going to  learn about behavioral targeting in Facebook ads. But before that we have to know what is behavioral targeting. What is behavioral targeting? Facebook Behavioral targeting determines the high probability of a user interest. It is something based on the user’s internet history, search history, recent purchases. Also, based… Continue reading Ultimate Guide to Facebook Ads – Behavior Targeting

How to use google analytics for track and measure a website

What is google analytics : Google analytics is a free analytics software from google. It helps the people understand what happening on the website and get actionable insights. Initially it was developed by Urchin Software Corp which was acquired by google on 2005. Google also offers a paid version of it with more features but… Continue reading How to use google analytics for track and measure a website

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Ultimate Guide to Facebook Ads – Targeting Explained

In this chapter we are going to learn about various targeting options available in Facebook ads to achieve your goals. Lead generation is one of the critical outcome of the digital marketing. Above all lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little… Continue reading Ultimate Guide to Facebook Ads – Targeting Explained

Ultimate Guide to Facebook Ads – Interest Targeting

Here’s the only guide you’d required on Facebook interest targeting. This article explains the targeting options available on the Facebook ads manager. But before that What is interest targeting? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association (… Continue reading Ultimate Guide to Facebook Ads – Interest Targeting

Ultimate Guide to the Facebook – Getting started with the basics

In this chapter we are going to learn about the Facebook ads basics and help us to understand how does Facebook Ad works. Facebook ads is one of most efficient advertising platforms in social media. So now lets starts with the Facebook ads basics and learn more about the types of Facebook ads Facebook Ads… Continue reading Ultimate Guide to the Facebook – Getting started with the basics

How to optimize google search ad campaigns with metrics

How to optimize Search ad campaigns Maintaining search ads is awesome. Before you start how to optimize  search campaigns, you should know about the metrics that leads to attain the goals of your campaigns. Track & Monitor Tracking and analyzing things is one of the reasons digital marketing has became a thing. It is ridiculously… Continue reading How to optimize google search ad campaigns with metrics