Creating Google search ad campaigns – Outline

How to Create a search ad campaign effortlessly  Create a google search ad campaign for the first time is tough. It involves a series of steps which could vary based on the campaign objective. Worry not, i got you covered in this chapter. After this chapter you will able to create search campaigns at ease… Continue reading Creating Google search ad campaigns – Outline

Ultimate Guide to Display Ads Targeting options

What are the Targeting options in Display Ads Network? It was a mind numbing question for the most of the budding advertisers. Many targeting options are available in display ads to find your potential customers. What is google display network? Google display ads network is a collection of independent content publishers websites and apps. Google… Continue reading Ultimate Guide to Display Ads Targeting options

Guide to keyword match types & negative keywords

Google keyword match types – what are they? Exact match phrase match Broad Match Broad match modifiers In Google search ads campaigns, there are many different targeting options are available. Keywords are the most common types in search ads targeting. Keywords Keywords are the only & effective way to target in the google search terms.… Continue reading Guide to keyword match types & negative keywords

Why Digital Marketing

In the very first chapter of our crash course, let help you to understand why digital marketing is gaining market share over the traditional marketing ( billboards, Tv, newspapers..etc). Why Digital Marketing Rise and Rise of Digital Marketing Digital marketing has seen its rise, ever since the rise of internet. Way back in 90’s internet… Continue reading Why Digital Marketing