Category: Tracking

What is digital/data Analytics? Here is the brief intro that answers the question “What is data analytics?” and the below discussion will help you to understand about conversion rate formula Digital analytics is the analysis of qualitative and quantitative data from your business. The competition to drive a continual improvement of the online experience that… Continue reading Digital Analytics in digital Marketing

Now that you’re aware of the advantages of digital marketing compared to the non-traditional marketing owing to the tracking. Here we are going to see what are the metrics in digital marketing. Let’s see how we can use  set up tracking. Tracking can be done in many shapes and sizes. To explain this further, let… Continue reading What are the Metrics in Digital Marketing used for tracking

What is google analytics : Google analytics is a free analytics software from google. It helps the people understand what happening on the website and get actionable insights. Initially it was developed by Urchin Software Corp which was acquired by google on 2005. Google also offers a paid version of it with more features but… Continue reading How to use google analytics for track and measure a website