What is Customer Lifetime Value ( CLTV) & why it’s important?

Jump to: Introduction: In today’s highly competitive business landscape, it’s more important than ever for companies to understand and optimize their customer lifetime value (CLV). CLV is a metric that represents the total value a customer will bring to a business over the course of their lifetime. By understanding and increasing CLV, businesses can improve… Continue reading What is Customer Lifetime Value ( CLTV) & why it’s important?

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